celebrities are putting their first face forward by snapping just one selfie and sharing it unfiltered on social media in aid of a new campaign dubbed #selfieesteem .
female stars including nancy dell ` olio , josie gibson , jamelia and susanna reid have all stepped up to the plate for good morning britain 's initiative , which celebrates women as they are .
speaking on the show earlier this morning , as well as male contenders including piers morgan and richard madeley .